Okuma America Corporation, a world-leader in CNC machine tool manufacturing, announces the launch of the company’s eStore, designed to provide a streamlined self-service purchasing process for Okuma-branded sportswear, apparel and premium items. The eStore is open to both distributors and consumers, allowing easy access to attractive lifestyle products that are specially selected for practical business use or simply to celebrate the renowned Okuma brand. Customers can choose from attractive premium items such as notebooks, portfolios, pens and graphic magnets, or apparel items including a variety of shirt styles and hats. The eStore’s self-service approach gives buyers complete control over product selection, quantity and timing of orders. It is continually stocked with inventory, and provides real-time updates regarding available quantities for each item, which is particularly useful for volume orders. “We receive many requests for Okuma-branded items, and this eStore enhances the ordering process by giving our distributors and consumers the opportunity to shop at their leisure and place orders as needed,” says Julie Murphy, marketing manager for Okuma America Corporation. “eStore customers can not only get what they want, when they want it, but also browse the full array of available products.” The Okuma eStore is open for business at www.costore.com/okuma.